Alp Action -the International Corporate Fund for the Alpine Environment - was launched in 1990 at the World Economic Forumís Annual Meeting in Davos under the auspices of the Bellerive Foundation. Alp Action unites business, scientific and environmental groups and local communities within the framework of targeted, diverse and concrete projects for the preservation of the alpine culture and its natural environment. Alp Action is an information and awareness programme. Alp Actionís objective is to contribute concretely to the preservation of the Alpsí natural and cultural diversity and vitality. Through exclusive One-company -One-project partnerships, Alp Action is helping to integrate environmental considerations into its Partnersí Corporate Culture.